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Physical Therapy Clinic Website Performance and Design Overhaul

We optimized the website for a regional physical therapy clinic, reducing load time from 5.0 seconds to just 1.8 seconds—creating a faster, more accessible experience for patients and staff alike.

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Physical Therapy Clinic Website Performance and Design Overhaul

Project Category

Web Development

Project Scope

Custom Development

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Physical Therapy Clinic Website Performance and Design Overhaul

  • Client: Midsouth Orthopaedic Rehab
  • Industry: Healthcare / Physical Therapy / Medical Practice
  • Scope: Website Redesign + Performance Optimization

    • Client Overview

    Midsouth Orthopaedic Rehab is a trusted physical therapy practice with multiple locations across the Memphis area. With a long-standing presence and a respected team of professionals, they needed a modern website that reflected the quality of their care and helped patients easily navigate their services online.

    The Challenge

    While the original site served its basic purpose, it lacked the performance, polish, and ease-of-use expected by today's patients. Specific challenges included:

  • Slow page load speeds that hurt user experience and SEO
  • Outdated design that didn't reflect the professionalism of the clinic
  • Confusing scheduling system and broken links
  • Poor mobile responsiveness
  • Missing staff bios and limited control over content updates

    • Our Solution

    We provided a full design and performance upgrade, making the site faster, more intuitive, and visually aligned with the practice's high-quality reputation.

    Key Improvements

  • PageSpeed Optimization: Performance scores increased by 150%+
  • Mobile-Friendly UX: Fully responsive layout for tablets and phones
  • Polished Visual Design: Professional, welcoming, and easy to navigate
  • Fixed Patient Scheduling: All appointment links updated and tested
  • Improved Team Bios: Full staff showcase with consistent formatting
  • Custom Blog & Publications Page: Highlighted their research and published work
  • Integrated Location Info: Clear contact details for Cordova and Collierville offices

    • Results

    After the overhaul, the website:

  • Loaded dramatically faster
  • Delivered a smoother experience across all devices
  • Supported better SEO performance
  • Gave the staff full flexibility to manage content and media moving forward
  • Made it easier for patients to find services and schedule appointments

    • Client Testimonial

    "Visidex did a great job with our practice website. They are very prompt, professional and know how to navigate the intricacies of web design and SEO. Highly recommend."

    — David Grigsby, Owner of MOR

    Technology Stack

  • WordPress
  • Advanced Custom Fields
  • WebP Image Optimization
  • Cloudflare CDN
  • Schema Markup

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